L-R: Olaniyi Olaiye, Head of Finance; Saratlai Ekeolere Lander, Development and Marketing Executive; Abiodun Obaseki, Head of Operations; Victoria Iyo, Project Manager; Joyce Awosika, CEO, Oriki Group; Grace Nenke, Distributor Network Lead; Femi Adelakun, Production Manager; Ogheneoma Isiyoye, Head of Business Development; Belitella Mark, Human Resources Manager, Talent and Performance Management, at the recently concluded Oriki Spa Press Conference 2025.
When Joyce Awosika founded Oriki Group a decade ago, wellness wasn't a global movement; Certainly not in Africa. What started as a vision to take African brands worldwide in 2014 and a modest product showroom in Victoria Island in 2015 has grown into a multi-country ecosystem of wellness innovation, luxury and empowerment today.
At a recent press conference ahead of its 10th anniversary celebration on October 26, Orico Group reflected on its decade-long journey, its growing influence and its bold plans for the future.
Joyce Awosika, Founder and CEO of Orico Group, said, “When we started, people viewed wellness as an indulgence; today, that story has changed. People now prioritize self-care and preventative health.”
From its flagship spa launched in VI at Oju Olobun in 2015, to its expansion into the Oriental Hotel, and to its presence in 15 locations across Nigeria, Kenya and Uganda, ORÍKÌ has set the pace for what Africa's wellness economy could look like; Rooted in science, culture and community. Its innovation, Unwind by Orico, described as the Uber of the spa industry, has brought comfort and care to hundreds of thousands of homes through mobile therapists in cities such as Lagos, Abuja, Ibadan, Kampala and Nairobi.
Beyond wellness experiences, ORÍKÌ's approach is deeply linked to empowerment. Through its training programs, the company has helped individuals become skilled professionals and entrepreneurs. Its Enoint haircare range, now present in four regions, showcases the brand's ability to create and scale locally made beauty solutions powered by African botanicals such as clove, kola nuts and atili oil.
The ORÍKÌ expansion has also attracted partnerships with seven health maintenance organizations (HMOs), allowing customers to access spa and wellness services through prepaid health plans; This is the first collaboration of its kind in Nigeria’s wellness industry.
“For us, wellness is not just business; it is about true, intentional care of people,” Awosika emphasizes. “We are people-focused and our work is to make care accessible, sustainable and empowering.”
Speaking at the conference, the Head of Operations, Orico Spas, Abiodun Obaseki, stressed that welfare is a right, not a privilege. “Our wellness programs are designed for everyone from the working class to the elderly, from individuals to families,” he said. “Health should not be viewed as a luxury. It is a fundamental part of life, and preventive care will always be more important than curative care.”
Other members of the ORÍKÌ team expressed similar sentiments, reflecting the brand's unwavering commitment to wellness and its people-first philosophy. He emphasized that this journey has been one of resilience, innovation and purpose, based on the belief that true well-being must be inclusive and accessible to all. From spa professionals to brand partners, each voice underlined the collective effort behind ORÍKÌ's evolution into a wellness ecosystem that empowers individuals, nurtures communities and sets the pace for holistic care in Africa.
As ORÍKÌ enters its second decade, its focus shifts to its FSC manufacturing arm (Farm to Skin Manufacturing), expanding its local production of safe, sustainable skin care products that rival synthetic imports. The company has also announced its plans to open its newest Lagos spa at VGC in October 2025 and a major international location outside Africa in December 2025.
Internally, ORÍKÌ continues to invest in leadership development through its HR initiatives, ensuring that each member of its team; Lovingly called Humans of Oriki, they epitomize the brand's core values of care, excellence and authenticity.
“What sets Orico apart is our attention to detail, our empathy and our people,” Awosika concluded. “We are not just an ecosystem; we are the backbone enabling others to thrive. Our next decade will redefine well-being across all continents.”
The company's 10th anniversary campaign, themed “Accessible Wellness. Global Impact”, celebrates not only how far Orico has come, but also how profoundly it will continue to shape Africa's wellness story, one caring experience at a time.
