A new chapter for cold storage seafood
by Melody Samaniego
Some businesses sell products. Build other relationships. And then there are families like the Kwas, who somehow turn the simple act of buying seafood into an experience of warmth, gratitude and belonging.
For nearly three decades, Cold Storage Seafood has been synonymous with trust, freshness and quiet excellence. What started as a family's dedication to quality and honest service has grown to become one of the most respected names in the country's seafood industry – now nearly 200 branches strong, still run with the same personal touch that makes customers feel at home from day one.
At a recent afternoon gathering, the brand celebrated another milestone – the launch of cold storage seafood membership card, A heartfelt way to reward loyalty and deepen the bond between the company and its customers. The event was, as anyone who knows Kwas might expect, warm, welcoming and deliciously low-key. Guests were welcomed with smiles, thoughtful details, and a feast of distinctive seafood – food that says more about gratitude than any speech.
Marco Qua, president of Cold Storage Seafood, spoke with quiet pride as he introduced the event. “It's not just a card,” he said. “This is our way of saying thank you and giving our customers more reasons to enjoy shopping with us.”
Membership, designed as a token of appreciation, comes with thoughtful perks: a free welcome sushi platter upon registration, a birthday gift during one's birth month, 10% off purchases, and access to a priority lane for special deals, events, and even holiday orders. For regular buyers, it's more than convenience – it's connection.
In his speech, Marco revealed an additional surprise: members will soon have the chance to win an all-expenses-paid trip to Japan, the global home of sushi and premium seafood. It's an exciting gesture, but also symbolic – a way of saying that Cold Storage will always aspire to bring the best of the ocean closer to Filipino homes.
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A glimpse of the next generation of the family was also presented in this program. Megan Qua, Marco's young niece, wowed guests as soon as she took the stage – confident, articulate and clearly a Qua. Watching him speak, one can easily imagine the same quiet discipline and genuine warmth that has kept the business flowing to the next generation.
And perhaps this is what makes cold storage seafood different. Beyond the freshness of its grip, beyond the gleaming counters of Wilson and Banave, lies a legacy of care. A family that shows up – personally, in service and honestly. Their customers don't just shop; they are related.
Ultimately, the Cold Storage Membership Card is more than a loyalty program. It is a reflection of the company's enduring philosophy – that good business is, fundamentally, about relationships. Gratitude is something that is felt, not declared. About food that nourishes both body and heart.
With love, loyalty and the sea – Cold Storage continues to remind us that the best things in life are not made in haste, but with care.
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