Artificial Intelligence (AI) is fast becoming the latest challenge for Nigerians wishing to remain relevant in the increasingly digital world. New Google search trends released this week show a significant increase in Nigerians' appetite for AI-related skills and digital entrepreneurship, indicating a nationwide shift towards tech-driven self-empowerment and income diversification.
According to the report, search interest for “how to make money with AI” has increased by more than 40 percent in the last 12 months, while “how to learn AI” has increased by a staggering 160 percent, making it one of the top trending “how to learn” queries in Nigeria. The data paints a picture of a country where innovation is no longer confined to tech hubs – everyday Nigerians are using the internet to reinvent themselves in a rapidly changing job market.
“These search trends reflect the ambition and adaptability of Nigerians. The data shows a clear pattern of people using technology, and especially AI, to build their skills, create new opportunities, and navigate the changing professional landscape. We are committed to providing the tools that empower this growth and innovation,” said Olumide, Google's director for West Africa. Balogun said.
Also read: Nigeria aims to bridge AI knowledge gap with 25,000 teachers
Digital hustle culture evolves
In a country where unemployment and inflation remain challenges for the youth, AI and digital learning have emerged as the new frontier of economic hope. Beyond AI, Google reports growing interest in a range of digital and creative skills, with Nigerians searching for “how to learn forex trading” (+300 percent), “how to learn makeup” (+270 percent), and “how to learn photoshop” (+180 percent).
The phrase “how to learn computers step by step” also increased by 160 percent, underscoring how many first-time learners are entering the digital economy right from the beginning.
The entrepreneurial spirit also remains strong. Searches like “how to start a business from home” have nearly doubled (+90 percent), while “how to start a business with no money” has increased 80 percent year-over-year. Top trending business-related queries include 'how to start real estate business', 'cocoa export business*, *ghostwriting business', 'clothing brand' and 'import business'.
These insights highlight the widespread appetite for financial freedom and the growing belief that technology can provide a viable path to prosperity.
From Side Hustle to Smart Hustle
Experts say this trend marks a deep change in the way Nigerians perceive work and education. Instead of relying solely on formal employment or academic degrees, more citizens are turning to online platforms for practical, income-yielding knowledge, from coding to content creation.
For many people, AI tools have become a shortcut to innovation. Entrepreneurs are learning to automate processes, create digital products, and even create virtual assistants, all guided by online tutorials and communities. Freelancers, designers, and writers are also using generative AI platforms to increase their output and reach of clients.
“People no longer see AI as something distant or complex. It is now an everyday work tool, something that helps you work faster, smarter, and even make money from home.” Ifeoma Olatunji, who learned AI-assisted content creation through free online courses, told BusinessDay.
Also read: Experts urge FG to adopt stakeholder approach to tackle AI misuse in Nigeria
Google's role in Nigeria's digital upskilling
Google has been a key player in Nigeria's digital transformation, offering platforms such as 'Grow with Google' and 'Google Career Certificate' to help people gain practical skills in data analytics, digital marketing and AI. The company says its ongoing initiatives are aimed at bridging the digital divide and ensuring equal access to technology-driven opportunities.
“The future of work is being written online. We are seeing Nigerians use search as a window to new possibilities, not only for learning, but also for creating sustainable livelihoods,” Balogun said.
A future driven by curiosity and code
As the digitalization of Nigeria's economy continues, analysts predict that AI literacy will soon become as essential as computer literacy was before. From small business owners to students and freelancers, millions of people are not only looking for jobs, but also the tools to create them.
In this new landscape, the Nigerian hustle is evolving, driven by curiosity, connectivity and code. For many people, Google has become more than a search engine; It's a new class, a new market, and, increasingly, a launchpad for a smarter kind of movement.
