More than its innovative services and solutions, CocoLife is recognized for its ability to consistently attract and retain top talent in the insurance industry, based on truly caring for its people, as it has received an award from Best Companies to Work for in Asia – Philippines. HR Asia For four consecutive years.
Rita Arora O., First Vice President and Head of Compensation and Benefits at CocoLife. “This award reflects CocoLife’s unwavering commitment to its mission of putting people first alongside business success and its vision of creating an empowering, transparent and purpose-driven workplace culture,” said Bernard-Ventura.
Many organizations talk about teamwork and collaboration, but few like CocoLife develop a culture where people feel connected and supported.
on reputation building
In a competitive job market, it becomes an added challenge to find a company that gives top priority to its employees. With its latest accreditation, CocoLife has been acknowledged as a people-oriented workplace within the industry.
Ms. Bernard-Ventura said, “Our company intends to maintain its reputation as one of the best workplaces in the country and across Asia by fostering a culture that actively listens to employee feedback, thoughtfully responds and proactively adapts to the evolving needs of the workforce and the broader environment.”
CocoLife has instituted programs for awards and recognition. These include service and sales awards such as Gawad Sanghaya and Champs. Spotlight features focused on learning and certification are also valued to encourage growth and boost employee morale. Employee attrition is also monitored to identify deficiencies.
Vice President and Head of Talent Acquisition, Development and Engagement Roger Martin F. “Engagement initiatives are thoughtfully designed to cater to specific groups of employees who share similar interests and passions,” Ruiz said. “These programs foster a vibrant, supportive environment that fosters both professional growth and personal connections.”
leadership practices
Recognizing that leadership is not just about exercising power but about guiding people towards a shared vision, CocoLife is also building the abilities of its leaders to understand people and lead by example.
“CocoLife invests in ongoing leadership development and accountability,” Ms. Bernard-Ventura shared. “Leaders are expected to not only create an environment, but also serve as role models who inspire trust and uphold company standards in their day-to-day interactions. The company's core values and principles are strongly upheld.”
One of their strategies to ensure this is their internal engagement survey, which is a feedback mechanism that provides leaders with insights from their constituents. Surveying implies a democratic approach, in which employees are free to share their feelings in exchange for leaders to reflect and adjust to the needs of organizational goals. By doing so, CocoLife leaders empower their teams not only to succeed, but to thrive as individuals.
community over competition
In a world where work often feels like a race against time, being part of a company that values a sense of community can be transformative.
CocoLife is creating a place where employees get to enjoy themselves without compromising on services by merging Filipino family culture and human-centered approach.
,[The] Management actively supports collaboration across divisions and departments, encouraging teamwork and unity throughout the organization,” Mr. Ruiz shared.
In addition, a group of Engagement Ambassadors was established to lead initiatives and develop partnerships to further increase employee engagement. Events include “Decor Your Floor” competitions, exhibition games, fellowship programs, and corporate social events (such as anniversaries and Christmas parties) that also aim to celebrate shared successes.
CocoLife also has blood donation drives, outreach activities and disaster relief campaigns, highlighting the company's dedication to building communities beyond good internal governance.
Through social responsibility, CocoLife promotes a culture of care both in and out of the workplace.
employee health nutrition
A good company sees its people not just as resources to be exploited, but as human beings to be nurtured. As much as it values the health of its customers, CocoLife also promotes physical well-being among its employees through the promotion of sports and participation in both internal and external tournaments.
“Our MOVE program serves as a transformational fitness initiative that inspires employees to break unhealthy habits and commit to lasting health and wellness goals,” shared Ms. Bernard-Ventura.
With mental health increasingly recognized as an integral factor of human productivity, CocoLife has partnered with MindU to provide professional counseling services covered under its HealthCard programme.
Through its initiatives in building a holistic workplace culture, CocoLife has proven that when people within an organization are cared for – leaders listen, employees uplift each other, and every action is guided by empathy and respect – they naturally care about the customers they serve. An environment where everyone lives together, contributes and grows together, creating valuable and innovative services.
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