Following the Super Eagles’ bronze medal success at the 2025 Africa Cup of Nations (AFCON) in Morocco, sports entertainment brand BetKing has reaffirmed its long-term dedication to sports development and community impact across Nigeria.
Nigeria secured their ninth AFCON bronze medal after a dramatic 4–2 penalty shootout win over Egypt in the third-place match in Casablanca on January 17, 2026. The feat capped an impressive tournament that rekindled national pride and confirmed the Super Eagles' status as a continental powerhouse.
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'Feel It First in Morocco' campaign rewards loyalty
To celebrate the Super Eagles' AFCON success, BetKing concluded its high-profile “Feel It First in Morocco” campaign, which rewarded loyal customers and business partners with an all-expenses-paid trip to Morocco. Fans experienced the final stages of the tournament live, reinforcing BetKing's commitment to premium fan engagement and customer appreciation.
The campaign was designed not only to reward loyalty but also to recognize partners who contribute daily to BetKing's growth, strengthening trust, local engagement and sustainable expansion across markets.
Leadership Vision for Sustainable Sports Development
Speaking on BetKing’s broader vision, Gossie Ukanwok, Managing Director of Kingmakers and CEO of BetKing, emphasized the brand’s purpose-driven approach.
“At BetKing, we believe football is more than entertainment; it is a powerful force for opportunity, identity and community,” said Ukanwok. “While campaigns like ‘Feel It First in Morocco’ allow us to celebrate and reward our customers, our broader commitment is focused on creating lasting impact through sports development, grassroots investment and community-driven initiatives across Nigeria.”
Investing in clubs, youth and grassroots football
Beyond the campaigns, BetKing continues to invest in Nigerian football development from grassroots to professional level. This includes its investment in Ikorodu City FC, which supports the growth of domestic football and expands opportunities within Nigeria's professional football ecosystem.
The brand is also deepening youth involvement through initiatives such as KidSports and related charity programs, which aim to provide children with structured sporting opportunities, life skills development and confidence building through teamwork and discipline.
Building infrastructure for long-term impact
BetKing's commitment extends to the physical infrastructure that supports long-term community development. Through Kingmakers, the brand has contributed to the construction and upgrading of football facilities, including pitches in Ifako-Ijaiye Local Government and St. Augustine's University, Ilara-Epe in Lagos State.
These facilities have been designed as community hubs to support young players, local teams and aspiring talents while promoting unity and positive social engagement through sport. Complementing this effort are scouting-focused initiatives that help identify and nurture young talent, creating clear pathways from community football to structured development systems.
Beyond entertainment: a long-term commitment
By combining memorable fan experiences such as AFCON 2025 in Morocco with sustained sports grassroots investment, professional club support and a growing partner ecosystem, the brand is cementing its identity as more than just a sports entertainment, positioning itself as a corporate organization committed to long-term value creation and meaningful social impact.
