Ford Philippines is set to launch its first mobile showroom in Balanga City, Bataan.
“The Showroom on the Go is part of Ford's commitment to deepen customer engagement by meeting customers right where they are and giving them access to the Ford showroom experience,” the company said on Monday.
“It is designed to make it easier for customers in high-traffic and high-growth areas – especially those without a Ford dealership nearby – to locate the latest Ford vehicles, speak with product experts, take test drives and take advantage of special offers, it added.
The first stop of the mobile showroom in partnership with Ford Subic will run from January 26 to February 2.
“This mobile showroom is the first activation of its kind for Ford Philippines – an innovative step in how we create curated customer experiences in high-growth urban areas,” said Mark Parulan, Marketing Director of Ford Philippines.
He said the initiative aims to make it “more convenient for customers to find our vehicles, connect with our team and feel confident about choosing Ford.”
The showroom, which weighs more than 2.5 tonnes, will be pulled from one location to another by a Ford Ranger.
Customers who reserve a Ford vehicle through the mobile showroom will be eligible for P1,000 worth of gift certificates, P10,000 cash rebate and a full tank of gas, among other perks.
Ford Philippines plans to bring the mobile showroom to additional areas this year, with plans to stop in Cabanatuan and Dagupan next month.
Last year, with sales of 21,784 units, Ford Motor Company Phils., Inc. It was one of the country's best-selling car manufacturers. — Justin Irish D. Tabile