Across all industries, businesses are seeing huge drops in their organic website traffic – even when their Google rankings haven't changed. Criminal? The rise of AI-powered search engines like ChatGPT, Google Gemini and Perplexity.
As more users turn to these generative tools for quick, summarized answers, fewer people are clicking on the traditional “blue links” that once drove the majority of web traffic. Content is still being read – but now it's being read by AI models, not human visitors.
This change has created a new challenge for marketers and website owners: how to remain visible when AI engines summarize information instead of showing search results. In response, forward-thinking marketing teams are adopting AI search optimization (AISO) – a new approach to ensuring a brand's content is recognized, cited and trusted by the AI systems that increasingly shape online visibility.
Founded in 2017 by husband-wife Freddie Nuttall and Gabriella Darblad, Toopixels has earned a reputation for driving measurable growth through intelligent digital marketing. Now, the agency is expanding its expertise to the next frontier of SEO: ensuring businesses are recognized and referenced by the AI search engines that are rapidly replacing traditional Google results.
A New Era of SEO – and a Major Shift for Businesses
As AI models reshape the way people find information, fewer users are clicking on Google's search pages. Instead, they are turning to AI tools that summarize answers instantly – often without linking to source websites.
This change, known as the “AI search shift,” has caused a growing number of brands to lose organic visibility despite maintaining strong Google rankings.
“Traditional SEO alone is no longer enough,” says Gabriela Darbled, co-founder of Toopixels. “AI systems are deciding what content is trustworthy and surfacing it in their responses. Our goal is to make sure our customers are part of those conversations – not left behind.”
Proven AI SEO Results
Before entering the AI SEO arena, Toopixels had built a track record of delivering high-performance marketing results in the B2B, B2C and eCommerce sectors.
- Monthly leads increased to 300+ for an Irish plastic surgeon, generating annual revenues of over €3 million.
- The UK ecommerce brand's annual sales reached £5 million.
- Boosted another UK brand's website conversion rate by more than 6%.
Their success lies in a blend of data-driven marketing, conversion rate optimization, and now, AI search visibility strategies.
Toopixel's AI Search Optimization Framework
The agency's AI Search Optimization (AISO) service is designed to help websites be recognized, cited and ranked by AI models.
This also includes:
- AI Citation Optimization – Structuring content so it can be referenced directly in ChatGPT, Gemini, and Perplexity results.
- Entity and Authority Mapping – Making brand information understandable to AI engines through structured data and semantic clarity.
- Content engine preparation – ensuring that blogs and pages are formatted for AI crawling and machine understanding.
- Ongoing monitoring and refinement – Tracking AI visibility and continuously adapting to emerging model behaviors.
“Our customers come to us when their traffic is declining despite good rankings,” says Freddie Nuttall, co-founder and head of growth. “We fix this by ensuring that their content doesn't just rank – it's used, cited and trusted by AI.”
customers speak for themselves
“They are a breath of fresh air – a fantastic marketing agency. They generate a huge amount of leads for us every month, but also quality leads.”
– Dr. Cormac Joyce, Plastic Surgeon, Dublin
“TwoPixels has transformed our lead generation activities… generating really great quality leads for our sales team and helping us break past revenue limits.”
-Fanny Imsel, Co-Founder, 700+ Club
“TwoPixels has made significant improvements to our paid search campaign results and has been a positive partner to work with. Based on our experience, we highly recommend them.”
-Fernando Benavides, Global Careers
These testimonials reflect the consistent results and partnerships created by Toopixels across all markets – particularly in the UK and Europe, where the agency efficiently works with established businesses looking to expand.
who helps tupixel
Toopixels Marketing Agency works primarily with established businesses that are ready to accelerate growth and maintain visibility on evolving search channels.
His expertise spans:
- B2B Lead Generation – High quality lead pipeline for sales teams.
- B2C & Ecommerce Growth – Campaigns designed to increase online sales and ROI.
- AI SEO for thought leaders – Establishing brands as trusted sources for AI-generated content.
FAQs about AI search optimization
What is AI search optimization?
AI Search Optimization (AISO) is the process of making your website and content findable, cited, and trusted by AI-powered search engines like ChatGPT, Google Gemini, and Perplexity. Instead of just focusing on Google rankings, AISO ensures that your business appears in AI-generated answers and summaries, where most users now get their information.
Why is AI search optimization important?
As AI tools are replacing traditional search results, organic traffic from Google is declining. Brands that fail to adapt risk becoming invisible online. AI search optimization helps your content remain visible and referenced across these emerging platforms – ensuring that your business continues to attract qualified leads and authority figures despite changes in user behavior.
How does AI search optimization work?
This process involves improving your site's entity structure, schema, topical authority, and factual clarity so that AI models understand, trust, and include your content in their answers. It is a blend of advanced SEO, content engineering, and semantic optimization.
Can AI Search Optimization Also Improve Google SEO?
Yes. Optimizing for AI visibility naturally strengthens your Google rankings. Search engines like Google now use AI models to evaluate the relevance and authority of content, so AI-ready content performs better across all search ecosystems.
Who Should Invest in AI Search Optimization?
Any business that relies on online visibility, lead generation, or organic search traffic should consider it. AISO is especially valuable to established brands, ecommerce businesses, and experts who want to maintain relevance and authority in the next generation of search.
What does Toopixels specialize in?
Toopixels specializes in lead generation, SEO, AI search optimization and conversion rate optimization – helping businesses rank higher, generate quality leads and scale profitably.
With the introduction of AI Search Optimization (AISO), Toopixels is establishing itself as a global leader in helping brands adapt to the future of search – where AI engines, not just Google, dictate visibility.
