Using Newstore app, employees can immediately check inventory – Image Credit: Apple
Apple has highlighted how an Australian shoe company replaced its traditional point-off-cell machines with iPhones, which was creating for a better customer experience.
The firms are regularly spotlighted by Apple in their “Apple at Appl at Work” series, which focuses on cases of small-trade use for various apple technologies. The latest explains how Australian shomekar and retailer RM Williams are now using iPhones for almost every aspect of their retail business.
The head of the technology for the company, Peter Ratcliffe said the switch on the iPhone has been “decisive”. ,[iPhone is] Our in-store experience is bringing revolution, resulting in a significant increase in sales and more individual customer experience, “he said.
The Adelaide company makes shoes by hand, and its newstore custom is in use by employees in the iPhone app 60 stores of the company. With this, they can check stock, quickly detect items, order custom items, and take payment from their company's iPhones.
The use of iPhone at various levels by the company employees saves them about an hour on an average, the company estimates.
RM Williams has a total of over 1,100 employees, and stores in 15 countries. The footwear manufacturer was founded in 1932 by the Australian Bushman Raginald Murray Williams, an Australian Bushman from the country's outback region.
Iphones are now used for practically all rear scenes work at stores, including inventory, employee scheduling, performance metrics and management of company communication.
“Switching on the iPhone was a game-changer for RM Williams,” said the head of the store's executive Kiel Grimshaw. “We are capable of providing the next level of customer service, which helps us make better relations with our customers.”
Apple also notes that iPhones are being used to employ training as well as in-store tasks. Training video and sales material can be accessed on the device, which means that new employees also get speed quickly.
Apple first launched a promotional page in 2012, avoiding iPhone as a major business tool in 2012.