Nigeria's most adorable annual pageant is back, and this time it's all about denim. Avon HMO has officially launched the seventh edition of its popular Avon Baby Photo Contest, a campaign that has become a major celebration of maternal and child health across the country.
Over the years, the contest has enthralled audiences with creative themes, ranging from the cultural genius of Owambe Baby in 2023 to the nostalgic Retro Baby in 2024. For 2025, the spotlight shifts to a fashion classic: denim baby,
The contest, running from December 5 to December 26, 2025, invites parents of children aged 3 months to 3 years to showcase their little ones in stylish denim outfits. Be it dungarees, jackets, or a playful denim set, the goal is to exude creativity, originality, and of course, beauty.
Prizes include professional photoshoots, baby hampers, cash prizes and a variety of daily and weekly surprises. But organizers stress that winners won't be determined by likes alone – entries will be assessed based on the quality, creativity and uniqueness of both photos and captions.
Participation is simple: Parents are asked to follow @avonhmo on Instagram and Facebook, upload a photo of their baby in denim, add a witty caption with the hashtags #AvonBaby2025 and #AvonDenimBaby, and tag the official handle.
Combining fashion, family fun and community engagement, the Avon Baby Contest continues to be one of the most anticipated events for young families. And if past editions are anything to go by, this year's denim theme is set to flood social media with unforgettable baby looks.
Follow @avonhmo on Instagram and Facebook for updates, reminders and more.
