Jeremy Clarkeson has made a scary attack on the UK advertising regulators after his latest beer advertisement – described as his “most expensive” and “most hearty” – was so far drawn from TV, radio and cinema to dissolve compliance rules.
Advertisements made to promote the Hawkstone Legal of their Didly Squat Farm, depicted a classic opera tune in deliberately singing a classic opera tune. Clarkson and his Clarkson's co-star Kaleb Cooper of Clarkson's form connect with: “Ch **** m, It's good,” before Clarkson swoops a pint and “Hawkstone. It's F ****** good.”
Despite Clarkson's claim that the advertisement was intended as an enthusiastic tribute to British farming, regulators have considered it a non-compliance with advertising standards due to its clear language. As a result, it has been banned from television, radio and cinema broadcasting.
Speaking from his cotswolds-based Deedley Squat Farm, the 65-year-old presenter accused the regulators of creativity and humor to the regulators.
“This is a rooster-up, as usual,” said Clarkson. “I have created my greatest, most warm, and clearly, the most expensive advertisement, and it has been banned. The fun police in their beige offices have decided that the public cannot be trusted to see it.”
“Apparently, this is 'not obedient'. What, I do not know. If the regulators will not let people see it, then perhaps the newspaper will do. I am asking every editor in the country: Will you publish my banned advertisement?”
Baikalash Clarkson fell on prime video a few days after the final episode of Clarkson's Form Season 4, with many fans disappointed in the show's dark, more downbeat tone.
While in the first season of Clarkson's farm, the audience was taken as agriculture in agriculture of the former top gear presenter with its comedic, focusing on the horrific attempt to open a pub of the latest season Clarkson – described as “very stress” by farmer's dogs – and some fans.
On Reddit, the audience shared their reactions for the tonal shift of the series.
A fan wrote, “This season was too much. It was not a fun farming show with Jija with stupid and smart at the same time.”
“Real laughter and felt-decreased in the right moments,” said another, while one third said that it “feels more like an existent crisis than anarchy”.
Despite the controversy, Hawkstone Legar continued to perform well after Clarkson's creed and after his high-profile Amazon series. But as the fight continues between brand creativity and broadcasting regulation, the frustration of Clarkson that he sees from regulators is unlikely to cool.
Jamie young
Jamie is a senior reporter in Business Matters, who is bringing more than a decade experience in UK SME business reporting. Jamie holds a degree in business administration and regularly participates in industry conferences and workshops. When not reporting the latest commercial developments, Jamie has emotional about advising journalists and entrepreneurs to motivate the next generation business leaders.
