The much-anticipated creator conference, themed “The Magiverse”
This year will again bring together a vibrant community of content creators, culinary innovators, digital experts and business leaders to explore how food, creativity and technology can drive sustainable growth and impact in the digital sphere.
MAGGI, Nestle’s flagship culinary brand, is set to host the second edition of the much-awaited Creators Conference from November 1-2, 2025 at the Landmark Event Centre, Lagos.
“The creator economy in Africa is growing rapidly, and the MAGGI Creators Conference is our way of helping creators turn passion into purpose,” said Funmi Osineye, Culinary (MAGGI) Category Manager, Nestlé Nigeria.
“By connecting creative minds with experts, we are building a community driven by collaboration, innovation and opportunity.”
Building on the success of its launch in 2024, the MAGGI Creators Conference 2.0 aims to deepen conversations about creativity, culture and collaboration – highlighting the power of storytelling and innovation in shaping the food and maker economy in West and Central Africa.
The two-day experience will include workshops, masterclasses and interactive panels designed to help creators amplify their impact, grow their audiences and form meaningful partnerships.
Keynote speakers include Brian Nwana, Guinness World Record holder for most restaurants visited in 24 hours, Sissi Yemmi, award-winning food and lifestyle creator and Mrs. Iko Ukoh, a distinguished marketing consultant, expert and publisher of Memories on a Platter.
They will all share insights on how the food story is shaping culture, identity and digital engagement across the continent.
Highlights include a TikTok masterclass on creating authentic influence, leveraging SEO, and monetizing creativity. A series of panels will also explore collaboration, innovation and content monetization, featuring top culinary voices such as The Kitchen Muse, Jamila Lawal, Kojo Junior (Ghana), Gina Ehikodi-Ojo and Noble Igwe.
At the Maggi-C booth, attendees will participate in interactive sessions focused on culinary skills, digital storytelling and brand building, providing practical tools to hone their craft in the increasingly competitive maker space.
Osinye said, “The Magiverse represents creativity without limits.”
“Following the success of our 2024 edition, we are bringing even more energy, insights and opportunities for creators to learn, connect and grow.”
The MAGGI Creators Conference 2.0 reinforces MAGGI's commitment to fostering creativity, culture and entrepreneurship – empowering the next generation of creators to tell authentic African stories and thrive in the continent's dynamic digital ecosystem.
