“Every great cook burns some things before they get them right.” – Chef Eros, Swift Diaries.
cook Tolulope irogbogbo, is popularly known as Chef Eros, Has always been defined by audacity. From selling chicken in college to creating culinary experiences that grace tables from Lagos to Los Angeles, his story is one of grit, reinvention and refined vision.
Martel's Swift DiariesA bold miniseries highlighting four extraordinary Nigerians “The Swift Ones” We see a side of Chef Eros that goes beyond the kitchen and high-profile clients. We see a man who has a passion for cooking and dares to dream.
initial spark
before becoming billionaire chefChef Eros was simply a young man who believed that food could be more than survival. It can be a language, a business, and a bridge between worlds.
While studying abroad, he started a small food enterprise where he sold fried chicken, and the business became so popular that his friends nicknamed him “Chicken Guy.” This was an early glimpse of the entrepreneurial spirit that would later define his career.
“You see that intersection where food and business meet? That's where I've always felt at home,” he shares swift diaries
When? the flame flickered
At the age of 21, Eros returned to Lagos with his mother with a dream of opening a restaurant. Financial challenges mounted, the restaurant struggled and he was given notice to quit. It was a moment that could have ended her story, but instead, it lit a new fire within her.
“Every great cook burns a few things before they get them right,” he says.
This resilience, this refusal to let failure define him, is what makes him true. swift onewho embodies Martel's belief Audacity shapes legacy.
reinvention
Chef Eros' next chapter began unexpectedly with a craving for cookies. From that simple moment was born a small cookie business that became an instant hit. He remembers selling over five lakh cookies in a single day and sharing them with stars like Don Jazzy and Dr. Sid,
“One minute I was craving cookies, the next I was sharing them with Don Jazzy and Dr. Sid,” he laughs.
From there the doors started opening. Chef Eros became a brand ambassador, gained access to a professional kitchen, and soon began organizing private dining experiences for Lagos' elite. Each venture honed his art and brought him closer to his true calling; Elevating Nigerian cuisine to the world stage.
billionaire chef
Today, Chef Eros is celebrated globally for his artistry and his mission: to put Nigerian flavors on the fine dining map. Through ile Eros in Lagos And ile LA in CaliforniaThey have created spaces where tradition meets innovation, Where local ingredients are transformed into experiences worthy of global recognition.
Forbes once dubbed him “The man who knows what billionaires eat for lunch.” But for Eros, to be billionaire chef It is not about monetary wealth, it is about the richness of culture.
“The billionaire chef is someone who is rich in culture and exports that culture,” he said. Swift Diaries.
Their journey reflects Martel's legacy, built on craftsmanship, authenticity and the courage to break boundaries.
celebration of audacity
The story of Chef Eros is one of four stories Martel's Swift DiariesAn unprecedented mini-series that celebrates Nigerians who epitomize the spirit of audacity and excellence.
along with eros Youth JohnFamous hit maker turned chart-topping artist, Timini egbusanAward-winning actor who made his name through perseverance; And tubeThe fashion visionary who is reshaping African fashion design. Together, they represent a bold new generation of Nigerians who are shaping culture in their own way.
Watch the Swift Diaries episode of Chef Eros exclusively on Martel Nigeria's official YouTube channel, and watch it on MTV Base and BET on the 29th.th Of October. FEnjoy the journey on social media ,MartellNigeria, using hashtags ,martelswiftvons And ,BeTheStandoutSwift,
About Martel
Founded by Jean Martel in 1715, mason Martel is one of of the world One of the oldest and leading Cognac houses with international reputation. The brand's three-century legacy is built on a foundation of audacity, craftsmanship and a deep appreciation for cultural connection. In Nigeria, Martel has been a major player since 2012, operating under pernod record Nigeria will create premium experiences that bring people together. With a strong presence in Lagos, Abuja and Port Harcourt, Martel continues to share its extraordinary flair and iconic spirits with connoisseurs across the country.
About this pernod record
pernod record Nigeria's local affiliate pernod recordA global leader in the wine and spirits industry. Since its inception in 2012, the company has established a strong presence in the Nigerian market with a diverse portfolio of premium international brands including Jameson Irish Whiskey, Martel Cognac and Absolut Vodka. The group's philosophy lies in “conviviality, pernod record Nigeria is committed to creating genuine human connections and shared experiences, while also supporting responsible drinking and sustainability.
