The Tourism Promotion Board (TPB) said twenty-three accredited Philippine vendors secured 842 business appointments, generating sales of P600 million during the three-day trade event in Singapore.
The Internationale Tourismus Bourse (ITB) Asia 2025, held from October 15-17, brought together more than 18,000 attendees and more than 1,500 quality buyers, TPB said in a media release on Tuesday.
The board said the Philippine delegation, which included destination management companies, hotels, resorts, airlines and travel and tourism operators, formed partnerships and attracted steady traffic from buyers in the leisure, corporate and meetings, incentives, conventions and exhibitions (MICE) sectors.
“The continued interest in Philippine tourism offerings at ITB Asia 2025 is a reflection of the growing demand for authentic and unique experiences that meet travel expectations,” said Maria Margarita Montemayor Nograles, TPB Chief Operating Officer.
“By connecting with highly diverse tourism players, TPB continues to build momentum and strengthen partnerships in global markets.” – Cat
