Toyota Tamaraw Ambassador pays tribute to Sinulog
Toyota Motor Philippines (TMP) brought added excitement to this year's Sinulog celebration by welcoming Coco Martin to Cebu City during the festival weekend. Through this, TMP highlighted its support of local traditions and its commitment to engaging communities throughout the Philippines.
Festival attendees had an unforgettable experience seeing Coco Martin up close, bringing energy and star power to the vibrant festival.
For Coco Martin, Sinulog is not only a celebration but also an opportunity for people to unite in prayer and overcome differences.
“Ramdam mo dito yung tibay ng lube at pananampalataya ng mga “Cebuano (You feel the inner strength and confidence of the Cebuanos),” he said during his visit to Cebu City over the Sinulog weekend.
TMP's initiative not only enhanced the spirit of Sinulog but also created meaningful relationships with the people of Cebu.
TMP and Coco Martin timed their Next Generation Toyota Tamaraw roadshow with the Sinulog festival, held every third weekend of January in Cebu, to unite with the Cebuano devotees. He proudly wears his badge as the Tamaraw Next Generation Ambassador, and enthusiastically travels from city to city to connect with Tamaraw customers and his fans.
Cebu City was their fourth stop after Cagayan de Oro City, Tacloban City and Marilao, Batangas. He has more cities to visit in the coming months.
He compares the strong and steadfast faith of the people of Cebu to the durability and reliability of Tamaraw Next Generation. A devout Catholic, the actor/filmmaker behind the TV hit series FPJ's Ang Probinsyano And FPJ's Batang QuiapoThere is a deep devotion to the Black Nazarene.
Toyota Motor Philippines (TMP) brought Coco Martin closer to Cebuano fans during the Sinulog weekend, starting with a meet-and-greet with Toyota Tamaraw customers at the Toyota Mabolo Showroom. They then entertained mall-goers with live performances, trivia games and photo opportunities, even trying out traditional Sinulog dance steps. The weekend concluded with Coco joining the Grand Parade on the “Next Generation Toyota Tamaraw” float organized by Toyota Team Cebu, braving intermittent weather to experience the Sinulog beat and delight the street crowd.
The next-generation Toyota Tamaraw utility van, launched in 2024, has become a popular choice among micro, small and medium enterprises (MSMEs), start-ups and beginners familiar with the Tamaraw FX. With its design adaptability, fuel efficiency and affordability, Tamaraw is now increasingly seen on roads across the country, supporting nation building by enabling better mobility and empowering MSMEs to grow their businesses.
Tamaraw ambassador Coco Martin (in brown jacket) at the Toyota Mabolo showroom on Sinulog weekend.
Cebu businessman Eric Ong recently bought his second Tamaraw, a 2.4 GL utility van DSL AT. He already has the Dropside DSL A/T variant which he uses for his construction business, Worldwide Builders.
He said that he had waited for the 2.4 GL Utility Van DSL AT automatic transmission as it is more efficient to drive than a vehicle with manual transmission. Additionally, when he needs to load the auto parts purchases needed for his EGO Taxi fleet, FX provides security for his cargo. And, he said, human passengers can ride safely in the Tamaraw FX.
Mark and Christine Lynn have just purchased a Tamaraw FX DSL A/T, intending it exclusively for delivery for their restaurant business. He said he found Tamaraw to be “strong and reliable”.
Ongs and Lins received the ceremonial keys of their Tamaraw FX from Coco Martin at the Toyota Mabolo showroom on 17 January.
According to Toyota Mabolo, the FX is the first and only utility van with an automatic transmission across all brands in the Philippine market today.
Lester Alferez, who is in the coffee industry, found the Tamaraw to be “a reliable vehicle that can handle daily work in the shop.”
“It's sturdy, practical and perfect for the needs of our coffee business,” he said.
Toyota has introduced new colors for the Tamaraw utility van: Greyish Blue Metallic and Super Red for the Tamaraw FX DSL MT and Super Red for the Tamaraw Dropside DSL AT.
To learn more about the Next Generation Tamaraw, visit here https://www.toyota.com.ph/tamaraw Or inquire at your nearest Toyota dealership.
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