In celebration of this year’s International Education Day, leading food and beverages company, Promasidor Nigeria, has reiterated its commitment to promoting education and child nutrition in the country through various initiatives.
The company is enhancing educational quality in schools across the country through its high quality nutrition related products and initiatives. Through the 'Ikun Milk Day' programme, it has also provided its dairy products to students which contain essential nutrients.
Against this backdrop, Francois Gillette, Chief Executive Officer of the company, emphasized the strong relationship between nutrition and education, saying that proper nutrition is important to help children reach their full potential by providing them with the nutrition they need to learn, grow and thrive.
The Promasidor boss confirmed that the company's dairy products are rich in key nutrients, including calcium, vitamins and essential minerals, which are important for bone development, cognitive function and overall well-being.
He said the company believes that better nutrition directly contributes to better educational outcomes and long-term social development, which defines the quality of its products.
For almost a decade, Promasidor has empowered secondary school students across the country through its flagship career guidance program, “Harness Your Dream”. The initiative targets Junior Secondary School 3 (JSS 3) students at a critical stage when career-defining educational decisions are made, thereby equipping young Nigerians with the knowledge needed to pursue sustainable, fulfilling career paths.
It stems from over two decades of mathematics topic development through the company's program 'Cowbellpedia TV Quiz Show'.
Themed 'Mega Minds in 2025', Cowbellpedia has recently been broadened to cover topics such as science, technology, engineering, mathematics (STEM); To reflect the broad areas of interest for students, with a grand prize offering of up to ₦100 million including cash prizes, laptops, other learning tools and products.
The top winners were also offered an all-expenses paid trip to South Africa.
It underlines the company's mission to contribute meaningfully to the educational development of the country, being a practical demonstration of how the private sector can help strengthen educational standards through collaboration.
Promasidor Nigeria, with a portfolio of unique brands such as Cowbell, Loya Milk, Mixi, Top Tea, Onga Seasoning, Twisco and Cremella, is committed to connecting with consumers through worthy initiatives.
