Rizal Commercial Banking Corp. (RCBC), a proud member of the Yuchengco Group of Companies (YGC), is not only innovating for its customers; It is innovating for its people.
In its latest move the bank has launched Adrenaline Max 2.0The next generation human capital management (HCM) platform that defines how over 7,900 RCBC employees across 450 branches across the country engage, grow and thrive. This marks the next chapter in RCBC's decade-long partnership adrenalineA global HR technology leader trusted by over 2,000 enterprises around the world.
For RCBC, this is more than a technical upgrade; This is the first change of people.
“Our vision is to empower generations of Filipinos through financial innovation, and that starts with empowering our own people,” he said Rowena F SubidoFirst Senior Vice President and Head of RCBC's Human Resources Group. “This HR technology upgrade is a direct investment in our most important asset: our talent.”
Empowering the people who power RCBC
Ms. Subido explained that the change to Adrenalin Max 2.0 reflects RCBC's broader commitment to building a culture where every employee feels valued, supported and equipped to succeed.
“By transitioning to a next-generation HR solution, we are freeing our teams from administrative tasks so they can focus on high-value work, building cutting-edge financial solutions and delivering the exceptional customer experience that differentiates RCBC,” he said.
Adrenaline Max 2.0 Brings together all HR functions from recruitment and onboarding to development, operations and remuneration into one seamless, data-driven system. It's built for speed, flexibility and accessibility, whether you're a branch manager in Cebu or hiring the new Gen Z in Manila.
“Today’s workforce is diverse, from seasoned bankers to our newest digital natives,” Ms. Subido shared. “Our goal is to give everyone the most human-centric experience defined by flexibility, speed and accessibility. It's not just about digitalization; it's about transformation.”
From Candidate to Alumni: A seamless experience
That idea of change is deeply rooted in RCBC's DNA. Over the years, the Bank has brought together thousands of employees across branches, subsidiaries and associates under a unified culture: An RCBC.
Ms Subido recalled how RCBC's early investment in digital HR systems helped it remain resilient during the pandemic, a commitment that has been recognized People Management Association of the Philippines (PMAP) When RCBC won public event of the year For its workforce readiness program in 2022.
“Now, with Adrenalin Max 2.0, we are taking our transformation even further,” she said. “We're enhancing our seamless, centralized system to accelerate onboarding, boost data accuracy, and make every employee feel even more supported and empowered. It's important to upgrade to the most modern, integrated HCM platform to create a cohesive, frictionless employee journey for everyone.”
HR as a strategic development partner
If you ask Ms. Subido, the role of HR at RCBC is not just administrative; This is strategic.
“Our HR group has evolved from a support function to a vital growth partner,” he explains. “By integrating data and automating routine work, we can focus on strategic people initiatives, workforce preparation, and a better employee experience.”
This evolution enables HR to use advanced analytics to forecast talent needs, reduce cycle times, and maintain agility in a constantly changing financial landscape.
But even as technology takes center stage, RCBC never forgets its human roots.
“Technology should enhance, not replace, human connection,” Ms Subido said. “By streamlining processes, we are giving our employees back their most valuable resource: time. That means more time for branch managers to connect with customers, build relationships and provide the kind of personalized service technology alone can't replicate.”
power of partnership
On Adrenalin's part, the partnership with RCBC has spanned over a decade, growing from strength to strength through collaboration and trust.
“For any relationship to last that long, both organizations have to work together,” he said. Srinivas BhartiManaging Director and CEO of Adrenalin. “RCBC’s deep involvement and the dedication of our team has helped us digitally transform their HR practices over the years.”
Adrenalin Max 2.0, launched globally in 2023, was built for the modern, multi-generational workforce.
“The platform was designed for everyone from Gen Z to senior professionals,” Mr Bharti said. “We call this the ‘Candidate for Alumni’ journey, meaning the experience starts before someone is even hired and continues long after they leave as part of the RCBC alumni community.”
That philosophy of connection and continuity is what makes the RCBC-Adrenalin collaboration stand out in the industry.
“RCBC’s decade-long partnership with Adrenalin is a testament to our shared commitment to co-innovation,” Mr Bharti said. “Together, we are setting a new benchmark for the talent experience that powers service excellence and drives sustainable growth.”
People first, always
For RCBC, the connection between empowered employees and exceptional customer experiences is undeniable.
“Our recognition as the Best Bank for Customer Experience is a direct result of our people-first philosophy,” Ms. Subido stressed. “An empowered workforce is confident, committed and dedicated to going the extra mile for our customers. Investing in our people is, ultimately, an investment in our customers' trust.”
RCBC's partnership with Adrenalin Max 2.0 is more than an HR upgrade; This is a statement. A statement that innovation starts from within. The best customer experiences start with empowered employees. And that the future of banking is not just digital; This is human.
About RCBC
Rizal Commercial Banking Corporation (RCBC) One of the top banks in the Philippines. Currently ranked as the fifth largest privately owned bank in the country, RCBC has been offering a full range of financial products and services to individuals and businesses across the country for over 65 years.
recognized as Best Bank for Digital And Best Bank for Customer ExperienceRCBC continues to drive innovation through customer-centric, technology-driven solutions. The Bank is a proud member of Yuchengco Group of Companies (YGC)One of the most established groups in Southeast Asia. Learn more here www.rcbc.com,
about adrenalin
adrenaline Enterprise HR helps leaders create connected talent experiences and automate HR processes with AI, empowering them to become strategic growth partners.
Adrenaline Max 2.0 Integrates talent acquisition, development, operations, remuneration and engagement on a configurable platform built for the fastest time-to-value with enterprise guardrails for AI agents and an intuitive UX that enables rapid adoption.
naviAdrenalin's Digital Talent Hub brings together native AI agents and digital experts to automate repetitive but critical HR tasks. Trusted by over 2,000 enterprises around the world with payroll compliance in over 40 countries, Adrenalin has a global presence in Asia Pacific, the Middle East & Africa and the United States. Learn more here www.myadrenalin.com,
Spotlight is a sponsored section of Businessworld that allows advertisers to enhance their brands and connect with Businessworld's audience by publishing their stories on the Businessworld web site. For more information, send an email online@bworldonline.com,
Connect with us on Viber https://bit.ly/3hv6bLA To get more updates and subscribe to Businessworld's titles and receive exclusive content through www.bworld-x.com,
