Security Bank Corp. has unveiled a digital platform where its cardholders can manage and redeem their rewards.
The bank's BetterBanking Rewards platform allows its credit card users to track and utilize their points in real-time. Cardholders can pay with their rewards points at any location that accepts Mastercard globally or convert their points into rewards with over 100 airline miles and hotel loyalty programs.
“It's really the first of its kind with points exchange and Pay with Rewards features. So, essentially, you can use your points to buy virtually anything anywhere in the world where MasterCard is accepted through Pay with Rewards,” Security Bank vice president and unsecured lending product and communications head Maricar Filart said in a briefing Monday. Goes. You can do this before shopping or as a purchase eraser after shopping.” “And then, Points Exchange enables our customers to transfer their points to the loyalty program programs of the biggest brands across a variety of categories ranging from airlines, hotels and lifestyle.”
“If you look at other rewards programs, there are other channels where you have to inquire, then you have to redeem in another channel. Here, you're doing everything on the web, and you're accessing it through the app.”
The bank is also looking to expand the platform to include services related to other products it offers.
“Since we're looking at this from a holistic bank perspective, we're starting to work on incorporating other products…meaning, if you have other relationships with Security Bank like deposits or secured loans, maybe in the future we can look at incorporating those as well so we can reward our customers for their overall relationship with Security Bank,” Security Bank Senior Vice President and Chief Marketing OfficerFEyser Patricia N. Tan said.
The bank's second-quarter net income rose 7.85% year-on-year to P3.04 billion, beating its first-half earnings by 7.59% to P5.86 billion.
Shares of Security Bank closed at P68.25, down 65 centavos or 0.96% on Monday. , Aaron Michael C. Cy
