In all industries that rely on service, customers and patrons now expect an environment that feels adaptive, seamless, and personalized. Whether arriving at a lobby, settling into a room, or navigating shared amenities, today's guests prefer interactions that reflect the ease of staying connected.
Building on its vision of “powering connected innovation,” Samsung is positioning SmartThings as a unified platform that makes these interactions possible. By integrating intelligence into displays, sensors and devices, Samsung aims to create an environment that anticipates needs, reduces friction and enables employees to focus on high-value service.
Samsung Philippines recently gave an exclusive, curated look at how the digital ecosystem can enhance the visual and behind-the-scenes flow of a place in Samsung Business. Experience Studio and SmartThings Home Showroom at the Science Hub Tower, McKinley Hill last December 4.
Led by Anthony Atacador, head of Samsung Philippines' One Samsung B2B vertical, the showcase demonstrated how Samsung's connected ecosystem – from professional displays, security solutions to SmartThings-powered automation – can transform venues into seamless, responsive environments that enhance comfort, convenience, and the overall experience of guests and customers.
“Samsung's goal is really to empower and help business owners through our technology. And when I say technology, it's not just our products, but also the solutions that Samsung has. What's innovative about Samsung are the solutions we create,” Mr. Atacador said.
Responsive Room Control
Despite the sophistication, Samsung has designed its interfaces so that customers should be able to navigate the controls with minimal effort. At its core is SmartThings, which enables centralized and user-friendly control of key room functions. By simply scanning a QR code, a visitor can adjust lighting, temperature, entertainment and more.
This approach allows locations to be optimized in real time. Lights can dim gradually in the evening, air conditioning can adjust before arrival, and entertainment systems can sync with a visitor's device in just a few moments.
Ease of use is essential in an environment that welcomes diverse guests, ensuring that comfort and convenience are accessible regardless of the visitor's age, technical fluency, or familiarity with the connected locations.
dynamic environment
Samsung's professional displays and hospitality TVs play a major role in creating a visually integrated environment. With advanced calibration, clear resolution and customizable interfaces, these displays can seamlessly move between welcome messages, streaming content and branded information.
This means that lobbies, corridors and rooms can maintain consistent visual quality. Businesses may be able to send messages, present information, or enhance the atmosphere with curated visuals, all managed through centralized content systems.
Another forward-looking element of the studio is the performance of automated routines. SmartThings allows places to respond based on time, occupancy, or specific triggers.
Motion sensors can activate dim lights during late hours, shades or curtains can automatically adjust at sunrise, and switches to energy-saving settings when the room is unoccupied.
Efficiency and control for operations
SmartThings and Samsung's B2B solutions allow administrators to monitor multiple locations from a single dashboard. This includes monitoring device status, adjusting room conditions, forwarding broadcast messages, and scheduling routing automation.
Additionally, Samsung's Knox security platform provides device-level security on connected displays and mobile devices. In environments where visitors frequently use personal smartphones to interact with in-room or space systems, Knox ensures that data is secure and device connections are automatically cleared after use.
optimized energy efficiency
Samsung also makes energy management easier in hospitality areas. Powered by artificial intelligence (AI) and through automated controls that react to occupancy and time-of-day patterns, SmartThings Helps reduce unnecessary consumption without compromising comfort. HVAC adjustments, lighting routines and system-wide automation contribute to more sustainable operations.
“If I [manage] A building and I have SmartThings Pro, SmartThings Pro can study the activity inside the building. But of course, you can set it manually,” Mr. Atacador shared.
Over time, these optimizations contribute to lower utility costs and more environmentally responsible operations – an important consideration for organizations that manage larger facilities and aim to balance guest comfort with long-term sustainability commitments.
from space to cities
On a broader level, the solutions offered by SmartThings can not only strengthen industries like hospitality, but also support the government's long-term effort towards building smart, future-ready communities.
As government agencies and the private sector explore digitalization initiatives, connected ecosystems offer models for modernizing public facilities, boosting operational efficiency, and raising service standards across all sectors.
“Samsung is very excited to help our country develop,” Mr. Atacador said. “We are trying to work with the government not only in terms of smart cities but also in terms of businesses.”
By demonstrating how seamless automation and centralized management can improve comfort while reducing resource consumption, Samsung's ecosystem aligns with national priorities on digital transformation.
“If our businesses are not digital, they will be challenged later, even our country,” he stressed. “Samsung will provide awareness and education needed for people to understand the importance of technology, especially Samsung.”
As people increasingly seek connected experiences in their homes, their expectations also extend to the places they visit. Samsung's preview highlighted how thoughtfully designed connected environments can advance the way people experience and engage with places.
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