Following the launch of her “StopHPVForHer” campaign on October 1, BellaNaija has launched a movement uniting medical professionals, filmmakers and health advocates for one goal: stopping Human Papillomavirus-HPV and protecting Nigerians from cervical cancer and other HPV-related cancers.
The campaign has garnered over 800 million digital impressions and inspired stakeholders to take meaningful action.
The campaign reached millions of Nigerians through films, radio plays, digital storytelling and survivor testimonies. #StopHPVforHer raised awareness about HPV and its link to cervical cancer, inspiring men, women and families to adopt HPV prevention.
Through leading voices such as Asherkine, Jemima Osunde, Ifie Okoye and Real Warri Pikin, BellaNaija has helped break the silence surrounding HPV.
These public figures have used their platforms to challenge stigmas, debunk myths, and encourage open dialogue.
The two films ‘When Love Returns’ in English by Omni Oboli TV and ‘Healing’ by Yoruba language film Mobimpe TV shed light on this important health issue, while humanizing the realities faced by women and families affected by HPV and cervical cancer – their fears, resilience and the power of awareness in saving lives.
Trusted health professionals including Babatunde Adewumi, Kelechi Okoro (Healthtainer), Ayodele Rainer (The Noisy Naija Pediatrician) and Adefunke Arowolo have played a vital role in educating the public and providing accurate medical information.
The campaign's strategic partners included NGOs such as Project Pink Blue, Medicaid Cancer Foundation and Sebekli Cancer Care, all of which have a solid track record of impact and
Support for cancer survivors and patients.
A BellaNaija spokesperson said, “This campaign has shown what's possible when media, entertainment, healthcare and influence come together. Every conversation and every share is a step closer to a future where no woman dies from cervical cancer or any HPV-related cancer.”
The #StopHPVforHer campaign is particularly timely, as this October, the federal government of Nigeria launched the campaign, described by the World Health Organization as “one of the largest ever” campaigns.
“Integrated vaccination campaign in its history, aiming to protect approximately 106 million children”
Against diseases and infections including HPV.
