style (01/26/26)

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puma releases new line

PUMA has unveiled the latest evolution of its Hero Running franchise with the Deviate Nitro 4 and Deviate Nitro Elite 4, two performance-driven shoes designed to deliver speed, efficiency and confidence. Building on the Deviant heritage, both models leverage NitroFoam technology to provide energy return, stability and responsive cushioning for runners of all levels. The Deviant Nitro 4 features an evolved NitroFoam midsole featuring a new dual-layer, nitrogen-infused foam that provides elevated rebound for more energetic strides. The mesh upper provides lightweight breathability, while a plush collar and padded tongue provide all-around protection. Soft where it counts, supportive where it counts, the shoe locks the foot in place. The shoes cost P10,500. Meanwhile, the Puma Deviate Nitro Elite 4 refines its predecessor with improved cushioning. The redesigned PWRPLATE now features optimized stiffness and geometry, engineered to reduce stress in the metatarsal area while efficiently transferring energy from start to finish. The gradual rib structure in the plate increases stability, providing controlled and explosive strides for high-cadence runners. The price of this shoe is P13,800. The Deviant Nitro 4 was launched on 23 January, while the Deviant Nitro Elite 4 was launched on 12 February. Both will be available online puma.comIn select PUMA stores across the country and through official distributors.


Naxe sells a bottle every six seconds

NUXE HUILE PRODIGIEUSE has been a beauty icon for over 35 years. Developed by Laboratory Naxe in 1991, this multi-purpose dry oil is loved by millions, with one bottle sold every six seconds. It nourishes, replenishes and beautifies skin and hair in one step, delivering effortless shine with a lightweight, non-greasy finish. It has a unique vegan formula made from seven precious botanical oils – Tsubaki, Argan, Macadamia, Borage, Camellia, Hazelnut and Sweet Almond – selected for their complementary properties and their affinity with skin and hair. Enriched with 25% Omega 3, 6 and 9, Nux Huile Prodigues strengthens skin barrier function, provides skin with protective anti-pollution action, and provides long-lasting hydration for ultra-soft skin and hair. On the face, apply a spray and smooth it on your face from the center towards the outer contours. For the body, apply it in circular motions, paying attention to very dry areas and stretch marks. To top it all, warm a few drops between your palms and apply to lengths and ends, leaving hair soft and shiny. Nakse is exclusively distributed by Ruston Marketing Corporation and is available at Ruston, Beauty Bar, Look, Mitsukoshi, Rustans.comShopee, Lazada, and Zalora.

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