Sun Life of Canada (Philippines), Inc. (Sun Life Philippines) is boosting artificial intelligence (AI) investments in its core operations to better meet customer demand.
“For Sun Life, globally, regionally and certainly in the Philippines, we have already decided that AI is really the direction where we have decided to move forward,” Sun Life Philippines president Jonathan Juan “JJ” D. Moreno said at a forum last week.
“We are investing in AI as we speak, and we will continue to make investments that will benefit many aspects of our operations, from our core operations, to our advisors, to our distribution channels as well as our own people.”
He said AI is helpful in key tasks like underwriting new claims and managing customer service.
“We see it impacting the way we work, the way our agents work, and also our ability to position ourselves in the middle of the ecosystem we want to build,” Mr. Moreno said.
But he stressed the importance of skilled humans in the AI adoption process.
The official said in January that they would increase their spending on technology to expand their reach through online delivery platforms and create specialized products to meet the various insurance needs of Filipinos.
According to a 2025 report by Google Philippines and consulting firm Public First, the financial and insurance sector could also grow by P300 billion (about $5.2 billion) – a 12% increase in its gross value – if it adopts AI.
In 2025, Sun Life Philippines topped the life insurance industry in terms of premium income with P61.81 billion. It also ranked first in terms of net income, net worth, invested assets and total assets. — Beatriz Marie D. Cruz