Jollibee Group's flagship Chinese cuisine brand, Tim Ho Wan, has opened its 10th Restaurants in Kowloon, Hong Kong, are doubling their presence in the city since last year.
Richard Shin, international chief executive officer of Jollibee Foods Corp. (JFC) and global chief financial and risk officer of Jollibee Group, said in a statement on Wednesday: “Tim Ho Wan reflects our group's objective of providing better-tasting and enjoyable dining experiences to more people. He shows how culinary heritage can be successfully enhanced when supported by disciplined systems.”
JFC said Tim Ho Wan's accelerated expansion in Hong Kong has led to strong financial performance across all markets.
System-wide sales increased 5.2% in the third quarter of 2025 compared to the first half of the year, led by growth initiatives in Hong Kong, Singapore and China.
Franchise markets recorded growth of 6.5% over the same period, supported by double-digit growth in the Philippines and Taiwan.
Mr Shin said, “With the foundation of a profitable Hong Kong network, we are optimistic that Tim Ho Wan is well-positioned to expand into more markets around the world, as it works towards becoming the first truly global dim sum brand.”
Hong Kong serves as Tim Ho Wan's primary test market, where operational methods are developed before being implemented in company-operated and franchised stores. Since joining the Jollibee Group, operations have adopted stricter procedures, more frequent audits, and increased spending on chef training and quality inspection.
“Hong Kong is where Tim Ho Wan began and where our standards are established and perfected,” said Sheng Li, Chief Executive Officer of Tim Ho Wan.
“Across all stores, we focus on Cantonese craftsmanship, taste and quality, supported by a strong operational discipline that ensures authentic flavors are consistently delivered. These core principles give us the confidence to grow while remaining true to the definition of Tim Ho Wan.”
Following a new outlet at LaLaPorte Tokyo Bay in Japan, Tim Ho Wan has also opened its first company-operated store in North America in Irvine, California, and has achieved strong results in Singapore, where its teams earned a Service Excellence Award from the Restaurant Association of Singapore.
Jollibee Group, through its subsidiary Jollibee Worldwide Pte., completed the acquisition of Tim Ho Wan in January 2025. Ltd. acquired 166.46 million shares from Titan Dining Group Ltd. for $20.2 million under a share purchase agreement signed in November 2024.
On the local bourse on Wednesday, JFC shares rose 1.49% to P205. — Alexandria Grace C. Magno