Trump Media & Technology Group (TMTG), the parent company of Truth Social, has announced an unprecedented partnership with Crypto.com. Derivatives North America (CDNA) will launch the first prediction market embedded within a social media platform.
The collaboration will enable Truth Social users to trade event-based contracts ranging from elections and interest rate changes to sports outcomes and commodity prices under the “Truth Predict” brand.
This marks a major step in Trump Media's diversification into financial technology beyond social media and streaming, solidifying its ambitions to become a hybrid media-fintech ecosystem.
“We are thrilled to be the world's first publicly traded social media platform to provide users access to prediction markets,” said Devin Nunes, President and CEO of Trump Media.
“For too long, the global elite have controlled these markets – with Truth Predict, we are democratizing information and empowering everyday Americans to access the wisdom of the crowd.”
Truth Predict will allow users to buy and sell contracts tied to real-world outcomes, with prices updated in real-time as events unfold – a model similar to established prediction platforms like Kalshi or PolyMarkets, but with one key difference: direct integration into social media environments.
Users will be able to discuss, analyze, and trade predictions within the same ecosystem, blurring the lines between social discourse and financial speculation.
The contracts will be offered through CDNA, a CFTC-registered exchange and clearinghouse that will ensure compliance with US federal derivatives regulations. Topics will include politics, economics, markets and sports, with broader global reach planned after the US rollout.
Chris Marszalek, co-founder and CEO of Crypto.com, said: “Prediction markets are poised to become a multi-tens of billion dollar industry. The partnership with Truth Social brings this technology into the mainstream – uniting community engagement with market sentiment in real-time.”
By integrating directly with a regulated US exchange, Trump Media has gained a foothold in a rapidly emerging sector where legal clarity has often been elusive. The move comes at a time when regulators – including the Commodity Futures Trading Commission (CFTC) – have begun to cautiously approve event-based markets, such as those predicting election results or Federal Reserve rate changes.
Analysts say the partnership could position Truth Social at the intersection of social media, retail finance and digital assets, a convergence long sought by crypto platforms to attract broader participation.
The partnership builds on Trump Media's prior collaboration with Crypto.com, which includes plans to launch a CRO rewards system in Truth Social and Truth+, as well as plans to establish Trump Media Group CRO Strategy, Inc., a digital asset treasury unit.
Truth users who hold “Truth Gems” – tokens earned for engagement on the platform – will be able to convert them into the Cronos (CRO) cryptocurrency to purchase Truth Predict contracts, thereby integrating the platform into the digital asset economy.
Industry observers see the move as both opportunistic and strategic, especially amid growing retail appetite for gamified trading and community-based finance.
“Truth Predict touches on the psychology of the modern investor,” said Angela Jackson, partner at fintech venture firm Remark Capital.
“People are already debating markets, politics and sports online – now they can make money from that sentiment in real time.”
The prediction markets initiative reflects Trump Media's effort to expand beyond political content into mainstream entertainment, streaming and financial services.
The company recorded financial assets of $3 billion at the end of the second quarter of 2025 and had positive operating cash flow in its first quarter since going public last year – a financial level executives say allows the group to explore “transformational” technology verticals.
For Trump media, the integration of financial instruments into the politically charged platform could also signal a bid to attract a new class of active retail users, including retail traders and cryptocurrency enthusiasts.
Prediction markets – where traders buy and sell contracts based on the probability of future events – have long existed on the margins of finance. But with the development of blockchain infrastructure, they are now gaining institutional legitimacy.
Crypto-native platforms like Polymarket have seen a surge in user growth, while regulated incumbents like Kalshi have received federal approval to offer election-related contracts.
Truth Predict integration could accelerate mainstream adoption by embedding such markets in a familiar, social interface.
Still, analysts caution that prediction markets remain politically and legally sensitive, especially in the US, where regulators have historically restricted betting on political outcomes.
“Trump Media is venturing into highly innovative but equally controversial territory,” said Michael Saunders, senior analyst at Horizon Advisory. “The regulatory path is narrow, but if executed under CFTC guidelines, it could set a global precedent.”
The rollout will begin with beta testing on Truth Social in the coming months, followed by a full US launch and a global expansion phase, pending international regulatory approval.
For Trump Media, the gamble is clear: transform Truth Social from a politically charged niche platform into a financially connected, interactive digital ecosystem.
And if this move is successful, “truthful prediction” could mark the moment when the prediction market moves from the financial fringes into the social mainstream.
Amy Ingham
Amy is a newly qualified journalist specializing in business journalism with responsibility for news content at Business Matters, the UK's largest print and online source of current business news.
