UKAI, the UK trade association for the AI industry, has appointed global communications agency Centropy PR as its agency of record.
The group, which represents companies of all sizes interested in AI, from startups to industry leaders, supports firms by ensuring their voices are heard in policy matters. UKAI works closely with the UK government and regulators, ensuring that AI policies promote innovation and business growth, particularly for British AI businesses.
Recent events have included policy sessions with the Secretary of State for Business and Trade, Peter Kyle MP, and Chief Secretary to the Prime Minister, Darren Jones MP.
The trade association is designed to serve as a bridge between policymakers and the AI community, providing a forum for feedback on legislation, programs and initiatives. The group is committed to supporting the transformative role that AI can play in the UK's social and economic development, creating jobs and growth across the country.
Centropy will provide a full set of communications services to UKAI, including media strategy, journalist relations, event support and policy guidance. The agency, founded in 2017, counts FTSE and Nasdaq listed global tech brands in its portfolio with offices in London and San Diego and a global team of 20 PR staff.
Tim Flagg, CEO of UKAI, said: “As the UK AI sector matures, our globally respected institutional and professional foundations give us a unique opportunity to build trusted, responsible AI and lead in areas where the UK can truly compete, making a strategic communications partner essential to telling that story to the media and policy makers. The Centropy team has demonstrated excellent media connections, a deep understanding of the news cycle and policy expertise, giving us a great experience in the first few weeks of working together.” There are major media opportunities within.”
Steven George-Healy, CEO of Centropy PR, said: “UKAI differentiates itself from other industry associations by really supporting the mission of British companies of all shapes and sizes. The UK has some of the best AI talent in the world and we look forward to working with Tim and UKAI members across the UK to take this message to market.”
Amy Ingham
Amy is a newly qualified journalist specializing in business journalism with responsibility for news content at Business Matters, the UK's largest print and online source of current business news.